Absa Ghana launches football challenge

Absa has announced promotional campaign with English Premier League legend and former Black Stars midfielder, Michael Essien, to connect Ghanaians to the game.

Known as the Absa Ultimate Assist, the campaign is aimed at engaging customers and potential customers with light-hearted Premier League content and reward them with exciting prizes.

The campaign which has a social media challenge “Give Michael EssienThe Ultimate Assist” encourages Ghanaians to participate by demonstrating their skills to win prizes.

To participate in the challenge, fans would have to record themselves receiving the ball from an imaginary Michael Essien,showsome football skills and pass the ball back to him and upload the video using #TheUltimateAssist and tag Absa Bank Ghana.

Benjamin Dwummah-Adu, Marketing Manager at Absa Bank Ghana explained that beyond connecting people’s dreams to financial solution, services and opportunities, Absa was also committed to connecting Ghanaians to things they love.

In a twitter post on the campaign, Michael Essien wrote “I am excited to be partnering with Absa, the Official African Banking Partner of the Premier League, on their #AbsaAssist campaign. Keep a look out for exciting content coming to you this season.”

During his time at the English premiership, Michael Essienhelped Chelsea to win the Premier League in 2006 and 2010, as well as three FA Cups and one League Cup.

He won the UEFA Champions League in 2012. He has won the Chelsea Goal of the Season award twice, in the 2006-2007 and 2008–2009 seasons.


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