Accra Breweries Plc will continue to invest to come out with products that meet the needs of consumers, Head of Marketing of ABL, Chuka Nnaobi, has said.
“It is because of our cherished consumers that we are in business and ABL will continue to innovate and invest in our brands and new products to meet the diverse needs our customers,” he said at the launch of the 90th anniversary celebration of Club Beer, one of the premier products of ABL.
Club Beer was produced in Ghana in 1931, according to ABL.
Mr Nnaobi observed that Ghanaians had been loyal to ABL and it was for that reason the company had continued to successfully exist in Ghana for the past 90 years.
Particularly, the Head of Marketing indicated that the faith and trust consumers have had in Club Beer over the last nine decades, had placed the product as the market leader among the beer products in the country.
Mr Nnaobi said the focus of ABL in the ensuing years was going to focus on consumers for the “love they have shown ABL and Club Beer over the years.”
“ABL is proud about the love Ghanaians have shown to us. The success of Club is Ghanaians and our consumers. They are the reason we are the biggest beer company in Ghana,” said the Head of Marketing.
He said ABL would continue to provide consumers “with its fresh beer brewed with charlie.”
Mr Nnobi pledged that ABL was in Ghana for a long haul, saying “we are going to be in Ghana for the next 90 years.”
“Going forward, our strategy is going to be about our consumers. We will continue to invest in our consumers and provide them what they want,” the Head of Marketing said.
He advised consumers against excessive drinking of alcohol, saying it could be detrimental to their health.
Mr Nnaobi advised consumers not to take alcohol and drive.
As part of the programme, the company launched its non-returnable bottles programme, where henceforth the company would not take back its bottles from distributors and consumers, as it used to be in the past.
However, he said customers or distributors who felt like returning the bottles were free to do so.
Mr Nnaobi disclosed that the company had put out the limited 90th anniversary labelled bottles both for the small and big bottles on the market.
He also said the company had outlined a number of programmes for the 90th anniversary celebration, which would be announced soon.
BY KINGSLEY ASARE
