Quick Credit and Investment Micro-Credit Limited is targeting to disburse GH¢2.4 billion this year as loans to customers.
Chief Executive Officer of the company, Romeo-Richlove Kweku Seshie, said the increase in disbursement target was aimed at supporting the growth of Micro, Small and Medium-scale Enterprises (MSMEs) across the country.
Speaking to the Ghanaian Times on the sidelines of a media engagement in Accra, yesterday, he explained the company was focused on expanding its current customer base of 450,000 through innovative financial support packages.
Owing to concerns about the company’s loan recovery strategy, he noted that it had currently outsourced that function to a professional loan recovery organisation.
He explained that the company’s operational style of moving from house-to-house to recover loans that were defaulted had been nipped in the bud.
“We have been bombarded with many fake stories about how we deal with our customers who default in the payment of loans. These fake stories have the potential of impacting negatively on our brand.
Our staff are well-trained and have a code of conduct. They do not jump wall or throw stones at the houses of our customers. We have developed a new strategy for recovery by outsourcing the recovery of our loans to a professional loan recovery organisation,” Mr Seshie stated.
He noted that the company had put in place the required agreement with the loan recovery company to ensure that loan defaulters were not harassed, abused or assaulted.
Quick Credit, which he said would be celebrating its 15 years of operation this year, would be embarking on a rebranding exercise by July.
He explained that the rebranding was to distinguish the company clearly from other entities that were using similar brand names.
“We have been mistaken for other entities in the financial service space. That’s why we’re embarking on rebranding initiatives to protect our brand. As a regulated institution, we are taking due caution in undertaking it the exercise,” Mr Seshie said.
He called for continuous partnership with the media as the company undertakes its rebranding programme.
As part of the 15th anniversary celebration, he said, the company would undertake Corporate Social Responsibility (CSR) programmes to strengthen relationship with operational communities.
Head of Operations, Quick Credit & Micro-Credit Investment Limited, Kwaku Baah, said currently the company was processing loan request within 24 hours, a process that had been enabled by the deployment of field officers across the country.
BY CLAUDE NYARKO ADAMS
