The all-new Nissan Navarra, has been launched unto the Ghanaian market by Japan Motors Trading Company Ltd. (JMTC)
The new pickup delivers an enhanced level of safety, comfort and driving pleasure, while continuing to bring durability, reliability and versatility that it is known for.
The vehicle is manufactured in South Africa, made in Africa for Africans.
A reliable partner for work or travel, the new Navara comes with many best-in-class technologies, including an array of Nissan Intelligent Mobility features and safety systems, making it the most advanced Navara yet.
Welcoming guests, at a ceremony held in Accra to officially launch the new vehicle, Managing Director of Japan Motors, Mr Salem Kalmoni said the company was thrilled to launch the incredible Nissan Navara vehicle.
“This new Navara brings the best of what Nissan has to offer in one package; it’s rugged and tough, smart and offers premium comfort, all at a prize that provides customers great value for money,” he said.
He recalled that the manufacturing of the Nissan Navara was halted in 2016 after Nissan introduced a new vehicle model but that vehicle did not succeed as it was not tropicalised for Africa and did not meet the severest road conditions here.
He was optimistic that although the new Nissan Navara launch had been five years in the making, the new model still had the toughness, built for the Ghanaian road conditions just like that of its predecessor which was very popular in Ghana.
“The new Navara is stronger, bolder in expression and loaded with amazing features” he touted.
Mr Imad Ghorayeb, General Manager, Nissan West Africa said “we are excited about this vehicle in Nissan. It’s a key part of our next strategy which means cutting down the number of models that we make and instead focusing on what we do best; the pickup market, the SUV and crossover segment, which of course we were the global pioneers.”
He said” We are investing heavily in Africa as part of the Nissan NEXT because we can see the potential in this market and especially here in Ghana, where our partners Japan Motors are busy finishing what will be the most modern automotive assembly plant in West Africa, for Nissan.”
BY TIMES REPORTER
