We‘ll continue to foster relationship between organisation, target audience – IPR

The Institute of Public Rela­tions, Ghana (IPR, Ghana), says it will continue to foster relationship and enhance understand­ing between organisations and their target audience.

“IPR Ghana as a professional body for Public Relations practitioners in Ghana exists to provide a profession­al structure for the practice of public relations, and enhance the ability and status of its members as professional practitioners,” the institute said in a statement to mark this year’s World Public Relations Day in Accra, Tues­day.

The Day is celebrated every July 13, each year to recognise the role that Public Relations plays in shaping communication, and it was marked with the theme, “Harnessing the power of public relations,” which highlighted the extensive reach and potential of PR in shaping industries, governments, and brands.

The institute held a national PR dialogue on the theme “Elevating public relations excellence in Gha­na,” and also discussed the current trends and challenges within the Ghanaian PR industry.

At the event, PR practitioners, communicators and business leaders explored the dynamic world of public relations through panel discussions, and an address was delivered by the IPR president, Mr Mawuko Afaddz­inu.

The dialogue also fostered an atmosphere of collaboration and in­novation, emphasising the significant impact of PR practitioners in bridging gaps and driving positive change across various sectors.

The event offered a unique plat­form for professionals to engage in conversations, exchange ideas, and share best practices that could elevate the effectiveness and reputation of the PR industry in Ghana.

Both seasoned practitioners and students had the opportunity to ex­pand their knowledge in the field of PR while forging valuable connections with like-minded professionals from both the public and private sectors.

Participants with a keen interest in the field gained valuable insights and contributed to the growth of the PR industry in Ghana.

The Institute of Public Relations, Ghana (IPR, Ghana) is a professional body for Public Relations practi­tioners in Ghana

IPR, Ghana exists to provide a professional structure for the practice of public relations and enhance the ability and status of its members as professional practitioners.

 BY TIMES REPORTER