FIFA has partnered with TikTok for the upcoming Women’s World Cup (WWC) to produce tailored content from the tournament due to take place from Thursday until August 20.
This marks the first official collaboration between FIFA and TikTok, a short-form video hosting service, and the first time FIFA has worked with an entertainment platform to produce and tailor content for the Women’s World Cup.
The content will include behind-the-scenes moments, team arrivals, live pre-match footage promoting the game and where to watch it, match highlights, and player and coach reactions.
Fans on TikTok will also be able to access the FIFA WWC Hub which will also feature content from the governing body, broadcasters, teams, and athletes.
“We’re thrilled that TikTok has chosen FIFA to provide dedicated, creative and entertaining video content throughout what will be a groundbreaking FIFA Women’s World Cup,” said FIFA Secretary General, Fatma Samoura.
FIFA and TikTok are also working to bring creators from around the world to Australia and New Zealand for the month-long event.
By giving them access, it is claimed that they are helping fans on TikTok get a behind-the-scenes look into the tournament.
A total of 38.2 billion views have already been recorded across FIFA’s TikTok World Cup hashtags, with a further increase expected for the start of the competition later this month.
“By giving fans from around the world unique access to their favourite teams and players, TikTok has quickly become a go-to destination for women’s sports content,” said TikTok Global Head of Sports, Harish Sarma.
“As we celebrate one of the biggest women’s sports events of the year, we’re excited to be working with FIFA to bring dedicated content from the Women’s World Cup to our global sports community, giving them a front row seat to all the action. – Insidethegames.com
