Cultural musicians in UE/R build capacity on digital marketing

The Restorative Seed Society (RSS), a non-governmen­tal organisation based in the Upper East Region, with sponsorship package from KGL Foundation is to build the capacity of Cultural Musicians in Upper East Region in Digital marketing Training Skills.

The eight-month Project, dubbed “Cultural Music Project,” which is targeting 30 young men and women from Bolgatanga Mu­nicipal, Bongo and Nabdam Dis­trict to equip them and enhance their skills for maximum benefit.

The project which is also ex­pected to empower the beneficia­ries to be hooked into the digital world to market their cultural talents and that of the region to both the local and international markets, is also supposed to pro­vide entrepreneurship training and Business Support Services to the Cultural Musicians in the area.

The Executive Director of the RSS, Mr Hillary Adongo, who disclosed this in a speech read for him by the Project Coordinator, Mensah Lomo, at stakeholders’ forum in Bolgatanga on Friday, stressed that Cultural Music when given special attention can boost the growth of the local economy.

“The sector needs more invest­ment to unlock its potentials to pave the way for it to contribute its quota effectively to national de­velopment. The sector when given the necessary support has the potentials of generating employ­ment for the teaming youth who are looking for employment,” the Executive Director stressed.

The forum which attracted stakeholders made up of Directors from the Department of Culture, the National Youth Authority, Ghana Youth Employment Agen­cy, Musicians Union of Ghana (MUSIGA) and the Media was aimed at briefing the participants about the project implementation and to seek for inputs from them on how to complement the project effectively to achieve positive results.

The stakeholders expressed their readiness to support the implementation of the project and

mentioned some of the challenges confronting Cultural Musicians in the region as lack of producers, violation of the copyright laws and the failure of most Radio stations to log in the songs of musicians to generate income for the Musician.

The Regional Chairman of MUSIGA, Mr Richard Abanga, stated that comparatively the Up­per East Region was one of the re­gions that was well endowed with cultural musicians and reiterated that the major problem confront­ing them was lack of producers to help push them forward.

The Facilitator of the Pro­gramme, Mr Patrick Anamoo, who expressed happiness about the rich inputs made by the participants for the project implementation, gave the assurance that the project would always rely on them as ma­jor implementing partners.


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