Stratcom launches 25th anniversary
Strategic Communications Africa Limited (Stratcomm), on
Speaking on the theme, Miss Esther Cobbah, Chief Executive Officer (CEO) of Stratcom, said there was the need to strengthen effective communication of the African continent to ensure its prosperity.
According to her, effective communication was pre-requisite for African nations as it would enable the continent to pool capabilities and resources for the benefit of the citizenry.
“For nations to prosper, good governance is key as it involves drawing information from the citizenry, making their views part of decision making while
She noted that Africa’s prosperity would only happen when African nations prosper, as the businesses thrive and individual livelihoods enhanced.
The CEO said businesses, particularly Small and Medium Scale Enterprises (SMEs), in Africa needed to be part of the story of Africa rising.
To achieve this, she indicated that effective brand communication would be required, stressing that Stratcomm Africa deployed the totality of such communication for its clients.
Mr Kwesi Quartey, Deputy Chairperson of the Africa Union Commission (AUC), who gave the keynote address on the “Africa we want; the role of communication,” said agenda 2063 of the African Union was Africa’s blueprint and master plan for transforming Africa into the global powerhouse of the future, hence the need to ensure effective communication on the continent.
The Agenda 2063, he noted, was the continent’s strategic framework to deliver on its goal for inclusive and sustainable development, adding that it represented a concrete manifestation of the pan-African drive for unity, self-determination, freedom, progress and collective prosperity pursued under Pan-Africanism and African Renaissance and stressed the need for Africa to be politically united.
By ALLIA NOSHIE AND ALBERTA BRONI