ISD builds capacity of 60 state PROs

A first cohort of 60 state Public Relations officers serving in the various Ministries, Department and Agencies (MDAs) in the country are undergoing a five-day training to improve their professional capacity to practice public relations in order to help government in its communication efforts.  

The training programme which is in collaboration with the Ghana Institute of Journalism (GIJ) is taking place from 15th to 19th August, will help the PROs gain hands-on experience in the Public Relations profession to boost government communications and to properly inform Ghanaians on government activities.

Addressing the participants, the Minister of Information, Kojo Oppong Nkrumah said the training was part of the Ministry of Information’s, vision of training PROs as a way of addressing the existing capacity gap among them and at the same time, resourcing the various Public Relations Units of these MDAs to function properly. 

“The vision is to ensure that every government office has a functioning Public Relations Unit that is well resourced with the human being, logistics and the knowledge capable of assisting that government office or that government institution to deliver on its communication obligations. There are about 600 government offices in the country. Not all of them have PROs let alone functioning PR Units. That is why it has been top of our agenda as a Ministry to enhance the capacities of our PROs,” the Minister said. 

He said the training was important as it would enhance the capacity of PROs to build a two-way communication channel between the people and their various institutions in order to collect feedback that was useful for effective governance.

On his part, the Acting Director of the ISD, David Owusu-Amoah urged the PROs to be passionate about their job and take advantage of the opportunity to learn from the resource persons.

He said the capacity building exercise had been tailor-made to equip them with relevant skills to ensure effective government communications. 

The participants are expected to go through topics such as overview of the Public Relations Responsibility; Functions of the government Public Relations office; Stakeholder Engagement; PR Writing; Media Relations; Monitoring and Evaluation and Establishing Corporate Communications Policy.

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