About 50 individuals and corporate organisations were on Saturday honoured for their sterling marketing performances and significant contributions to the country’s progress.
Organised by the Chartered Institute of Marketing, Ghana (CIMG) in Accra, this year’s event, which was the 33rd edition, saw the Managing Directors of Absa Bank Ghana and Consolidated Bank Ghana (CBG), Abena Osei-Poku, and Daniel Wilson Addo, named Marketing Woman and Man of 2021 respectively.
Cynthia Ofori-Dwumfuor, Group Head, Marketing and Corporate Affairs of Hollard Ghana, was adjudged Marketing Practitioner of the year, while Mark Mensa-Abban, Sales Manager of KCL, won Marketing Student of the year.
Erastus Asare-Donkor of the Multimedia Group Limited and Alberta Afriyie-Mensah took home the CIMG President Special Awards for their exploits in the media and agribusiness respectively.
Other companies, including Passion Air, Shaq Express, FWF Microfinance, Universal Plastic Products and Recycling Ltd., Japan Motors, Labadi Beach Hotel, Melcom Group, MTN Ghana, GOIL, Lapaz Community Hospital, Vanguard Assurance, GB Foods, among others, were awarded at the event.
This year’s event was on the theme “Creative Marketing and Innovation in a Volatile Global Economy”.
CIMG President, Dr Daniel Kasser Tee, commended businesses for rationalising operations to ensure sustenance in the face of current economic woes fuelled by the COVID-19 pandemic and the Russia-Ukraine war.
As employers strive to protect their investments, employees and customers, he said there was the need for employees to support such efforts through moderate demands.
He tasked employee associations and labour unions to also explore ways by which they could promote the interest of the employers during those challenging times.
In the face of recent labour agitations in the public sector, Dr Kasser Tee advocated that public sector organisations be made to keep and publish their individual books of accounts.
This, he explained, would ensure transparency and make it possible for every public sector worker to see the profitability of their institutions.
“The absence of such transparency in the public sector is mainly responsible for the everyday agitations on the labour union front.
The private sector workers are usually quiet, not necessarily because they are well paid, but because they know what their organisations are capable of paying, at least from the published accounts,” Dr Tee stated.
He called on workers to work with their organisations to protect the interest of the employers, as they seek to enhance their individual and group interests.
He commended all the award winners for their innovation in addressing operational challenges and urged them to be ambassadors of good corporate governance.
President of the National Institute of Marketing of Nigeria, Idorenyen Enang, called on businesses to embrace technology while taking note of its volatility and sometimes disruptive features.
He said although technology could help to drive operational and financial efficiencies with a guaranteed speed to market access, it could also accelerate one’s extinction.
BY CLAUDE NYARKO ADAM