Industry players in the fashion industry defied all odds last Friday to launch the Wear Ghana month in Accra.
Organised by the Wear Ghana project, in collaboration with the Ministry of Trade and Industry, the campaign seeks to encourage Ghanaians to wear made in Ghana clothes and use other fashion accessories that are locally produced.
The project runs throughout the year but reaches its peak in March with series of activities such as seminars, symposia, exhibitions, fashion shows and production of a fashion magazine.
In an interview with Times weekend, the acting director, domestic economic activities of the trade ministry, Ms Patricia Boateng, explained that a policy to guide the promotion of local goods and services with a commitment to pursue the enactment of legislation to back its implementation has been launched to encourage institutions, especially public ones to procure locally made products and services.
The goal of the policy she emphasised would promote made in Ghana goods and services to support the attainment of Ghana’s vision to attain middle income status through structural transformation of the economy.
This she said would serve as a guide to enable Ghanaians exercise a preference for buying and promoting the purchase of goods and services made or produced in Ghana.
She called on all to help make the initiative a success.
Mr Benjamin Kojo Mills, executive director of the wear Ghana project encouraged Ghanaians to wear made-in-Ghana clothes throughout this month and beyond.
By BENEDICTA GYIMAAH FOLLEY