Around 50,000 people streamed in the Santiago Bernabeu to watch a man kiss a badge and boot a collection of gaudy golden balls into the stands.
The Premier League’s best player arrived at Real Madrid on Wednesday for a fee which could rise to £150m, part of a spectacular squad rebuild which has already seen Real Madrid spend around €300m.
And the Madridistas greeted the club record signing of Eden Hazard as only Real Madrid fans could, chanting “we want Mbappe! We want Mbappe!”
At a club where greed and wealth are guiding principles it was hardly surprising that this entitlement seeps out from the stands. But those in attendance were hardly complaining that they had signed Hazard.
The crowd arraigned in the Bernabeu was reported to be the biggest for an unveiling since Cristiano Ronaldo rocked up 10 years ago. They bellowed for him to produce a symbolic gesture of fealty to his new employers and he obliged by kissing the badge, resulting a spate of smartphones being hurled to the floor across West London.
Indeed, Hazard fever has reached Madrid, according to AS, while the front page of Marca depicted a full stand of Madrid fans applauding their new hero.