Unilever launches Closeup ‘Complete Fresh Protection’

Unilever Ghana has launched a new variant of Closeup toothpaste called Closeup Complete Fresh Protection.

Closeup complete fresh protection is a new addition to the family of Closeup variants.

This new toothpaste is a fluoride gel made with an active herbal ingredient, known as eucalyptusmint which prevents cavities and freshens breath.

Over the years, Closeup has been associated with freshness but with Closeup complete fresh protection, Unilever is offering you more than just freshness.

The product offers five unique benefits to the consumer, these are deep cleaning, fresh breath, cavity protection, strong teeth, and protection from germs.

The main key ingredient, known as the eucalyptus mint,dates back to ancient history in the year 1642, when Abel Janszoon Tasman explored Tasmania, an island of Australia and discovered this amazing tree.

Speaking at the launch event held at the Laboma Beach resort, near La Palm Casino, the Managing Director of Unilever Ghana, George Owusu-Ansah, said“research has shown us that the eucalyptus herb has been very beneficial in dentistry and is tremendously good for strong teeth. The herb is mostly associated with its anti-inflammatory germicide that helps soothe receding gums and helps stimulate the growth of new gum tissue.”

He said he was hopeful that “consumers who love their products and the eucalyptus herb will try this new variant and enjoy the additional benefits it offers.”

The Marketing Director of Unilever Ghana, Nana YaaOwusu-Ansah, said Unilever’s aim was to always offer customers the best of their brands.

“And in order to achieve this objective is by providing them with the kind of products they look forward to while focusing on their vision of expanding their portfolio through innovation every often,” she said.

She said Unilever believed in working hard and continuously giving back to communities by providing products that complemented their state of complete wellbeing.

Joel Boateng, the Oral Care Category Manager, encouraged consumers to stick to oral habits that promote good oral health.


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