Features

Seidu Agongo writes: Is social media your enabler or destroyer?

On May 15, 2023, when a boister­ous crowd of Nigeri­ans on and off social media were urging their own Hilda Baci on to set a new record as the longest non-stop cook in the world, Ghanaians were realising that one of their social media influencers, Mona Faiz Mon­trage, has been charged in the United States of America for allegedly using the same Inter­net to dupe people.

As is to be expected, both issues became leading on so­cial media platforms in both countries; topping discus­sions, feeds, and trends. These two accidental coincidences tell of the powerful nature of social media as a tool for good and for bad in the mod­ern world.

Almost an intrinsic part of today’s man, social media platforms such as Facebook, WhatsApp, Twitter, Insta­gram, Tiktok, and YouTube hold a great potential for both good and evil, depending on who is using them for what.

In leisure, they abridge time and space. They also allow instant, easy, affordable, and real-time multimedia connec­tions and communication, thereby reducing the pain that distance brings. They are also a great source of learning, knowledge sharing, network­ing, and remote working among others.

Statistics

The World Population Review says there are more Snapchat accounts in Ghana (over 34 million) than the country’s total population (31 million). Even the perceived decent apps have caught the virus, too.

Also, data published in Meta’s advertising resources indicates that Facebook had 5.65 million users in Ghana in January 2023 (DataReportal).

By February 2023, the numbers published in Meta’s advertising tools indicated that Instagram had 1.70 mil­lion users in Ghana in early 2023 (DataReportal).

For Twitter, some 1.15 million users are Ghanaians, according to the February 2023 data of DataReportal.

Cumulatively, Ghana was home to 6.60 million social media users in January 2023, equating to 19.5 per cent of the total population.

The favourite social media platforms for Ghanaians, according to DataReportal, are WhatsApp (44.2 per cent), Instagram (13.5 per cent), Facebook (12.5 per cent), Twitter (7.9 per cent), Tik­Tok (6.0per cent), Snapchat (4.1per cent), Telegram (3.9 per cent), iMessage (1.1 per cent), Facebook Messenger (0.8 per cent) and Pinterest (0.8 per cent).

Potential

This huge following from Ghana means that anything posted by an individual in Ghana spreads fast and wild. It also means the potential of global networking is enor­mous and those who know and value it can prioritise it through these platforms.

The easy-to-use nature of these platforms means that anybody who owns a smart­phone and has access to the Internet can use them. The farmer can use social media to form virtual cooperatives to share problems and find solu­tions as well as sell produce, universities can use them for remote lecturing and stu­dents can use them for virtual learning.

Business people and in­stitutions can also use social media to enhance their brand visibility. Even individuals use social media for a billion oth­er things, including crafting an image for personal branding purposes, selling business propositions, and advertis­ing their professional skills, among others.

Almost anybody and every­body can find some good use of social media’s boundless opportunities.

Bad influence

Sadly, however, in our part of the world, social media have resulted in consider­able decay in morals, privacy invasion, sexual immorality, fakeness, fraud, deceit, and everything bad. As a result, many view it as the devil’s tool of bad influence, especially on the youth. Although these vices are not new, social me­dia magnifies them through its huge global following and labyrinthine networks.

Instead of harnessing the positives, our youth use them to compete for atten­tion through likes, shares, or following. The irony is that not much of that attention is geared towards positivity to society or indigenous busi­nesses. Indeed, social media has made life a competition of vanity. It has become the preferred stage for outing spousal foibles in a no-holds-barred manner.

Rather than leveraging these numbers for positive things, many a Ghanaian youth is wallowing in social media’s vain allure and destroying themselves in the process. Their whole life is now a so­cial media spectacle. It is the new addiction that is almost more destructive than the most potent cocktail of hard drugs.

But how long can this last, given the havoc it is already wrecking on our youth and the country as a whole? It is time the youth see the fakeness of social media and returns to our cultural factory setting.

If we should be there, we should use it to advance our own good, build and nurture relationships and market our talents, country, and business­es to the world.

[*Alhaji Seidu Agongo is a philanthropist and busi­nessman*]

Show More
Back to top button