Every day, both men and women spend time choosing the perfect outfit before they leave their homes. For many of them, the perfect outfit includes fashionable, stylish items that look good but might be uncomfortable, like tight shirts, skinny jeans, and other items made from uncomfortable materials. However, a recent change in fashion trends led to the creation of a new style: athleisure.
A play on the words “athletic” and “leisure,” athleisure refers to clothing items that combine the best of athletic gear and leisure apparel. While athletic wear is meant solely for exercising, athleisure can be worn anytime and anywhere. The athleisure trend is nowadays perfectly acceptable at social events, parties, and even work.
Recently, one brand started redefining athleisure. Founded by Bradley Martyn, RawGear is an athleisure brand that focuses on the latest trends, comfort, and functionality. What makes RawGear stand out from all the other athleisure brands is the company’s customer-centric approach.
“We take pride in each and every product we make. From start to finish, each product is designed with our customers and incredible quality in mind. We take a much different approach to our products than others. Our goal is not to make products in large quantities, but rather make unique and special products that our customers can wear with pride,” Martyn says.
Since RawGear mainly produces items regarded as athletic wear, such as hoodies, joggers, leggings, and T-shirts, Martyn and his team strive to prove that athleisure is suitable for everyone, not just people interested in fitness.
“RawGear is not just a fitness brand; it is the people’s brand. We are a company that wants you as individuals to feel “fit” in every aspect of life. We continue to push our clothing to be accessible to anyone regardless if you’re into fitness or not. RawGear pulls in everyone and makes sure no one is left out with our style. We have a target demographic: the people. Anyone and everyone can wear RawGear,” Martyn says.
Martyn’s motto is that “attention to detail never goes out of style,” so RawGear makes sure to pay attention to absolutely everything to ensure customer satisfaction. The company stays in touch with the designers, warehouse distribution, and its sponsored athletes to make sure the customer has the best experience when purchasing and wearing RawGear clothes.
“We will continue to pay attention to the smallest details as we grow onto bigger endeavors to take RawGear to new heights. We make products of the latest trends and with exceptional quality to allow our customers to tackle their endeavors head-on with a #Letsgetbettertogether approach,” Martyn says.
After all, athleisure is the intersecting playground for fashion and activewear. Comfortable and yet stylish, it is a unique niche that everyone deserves a chance to enrich their wardrobe with.