Pharmaceutical industry suffering from cedi depreciation - CEO, Lena Pharmacy

The instability of the Cedi against the Dollar is adversely affecting the operations of pharmaceutical companies, Mr Richard K. Odor, Chief Executive Officer of Lena Pharmacy has said.

 He said that the cost of importing the medications was very high, as less than 20 per cent of the drugs used in the country were produced locally.

Mr Odor was speaking at the inauguration of Lena Pharmacy, the first day-and-night and door-to-door service pharmacy in Ho last Wednesday.

He said there was the need for the managers of the economy to find a lasting solution to the problem of the depreciation of the local currency.

According to him, the competitive nature and the client service needs of the pharmaceutical industry in the contemporary Ghanaian society, required innovations in attending to the client.

In that regard, Mr Odor pointed out that a 24/7 service, dispensing drugs to clients in their homes was critical for operating the industry, and also bringing relief to clients.

 He gave the assurance that the use of Google map and cellular communications would lead the teams of health workers from the pharmacy to their clients within a very short time.

Togbe Anikpi III, Chief of Ho-Heve who chaired the function said that the proliferation of pharmaceutical shops in Ho testified to its status as a sprouting municipality.

He entreated other business concerns to take advantage of the scenery of Ho and its surroundings and venture vigorously into tourism development.

Togbe Anikpi lauded Lena Pharmacy for opening a branch in Ho, saying, “We will no longer travel to Accra to look for our vital drugs”.

The chief of Ho-Ahoe Togbe Kasa III urged the staff of the pharmacy to maintain cordiality with the public so that they could retain their clients in a highly competitive business environment.

 FROM ALBERTO MARIO NORETTI, HO

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