Pernod Ricard Ghana donates barricades to Ghana Police Service

 Pernod Ricard Ghana, a subsidiary of Pernod Ricard Group, has donated 20 branded barricades to the Ghana Police Service as part of its ‘Metwi a, Mentwa’ road safety campaign.

The gesture, which is in partner­ship with Street Sense Organisation (SSO), seeks to create visibility and help intensify this year’s ‘Metwi a, Mentwa’ campaign.

The ‘Metwi a, Mentwa’ cam­paign, launched in December 2021, is aimed at promoting responsible behaviour among high-risk com­mercial drivers to provide en­hanced and safer transport services for commuters.

Ms Eunice Osei-Tutu, Sustain­ability and Responsibility Manager for Pernod Ricard Ghana, said the barricades, to be situated at differ­ent locations across Ghana’s major traveling roads, would remind drivers not to drink and drive.

“In line with the fourth pillar of our roadmap, ‘Responsible Hosting’ which is to ensure that we fight alcohol misuse in society by taking action on harmful drinking and that our brands are enjoyed re­sponsibly, we deemed it important to go beyond speaking to drivers as part of efforts to curb drink-drive related accidents. To intensify this year’s edition, we are partner­ing with the state’s enforcement agency responsible for road safety in Ghana with these barricades to share our message with the drivers, which is ‘Metwi a, Mentwa! — which means ‘If I will drive, I will not drink’.

“We believe that these barricades on our major travelling roads will remind high-risk commercial driv­ers about the need to avoid driving under the influence of alcohol. It will also promote responsible behaviour among them and pro­vide enhanced and safer transport services for commuters, especially during the Easter and Christmas festivities,” she added.

Receiving the barricades on be­half of the Ghana Police Service, ACP Abass Al-Meyao, Director of Operations, commended Pernod Ricard Ghana and Street Sense for the initiative.

“On behalf of the Police Administration, we wish to thank Pernod Ricard Ghana for these crash barricades. They are very timely and in line with the goal to drastically reduce road accidents in Ghana. We also want to assure them that we will put them to max­imum use to keep our streets safe and to carry the message across to drivers and commuters. Meanwhile, we use this opportunity to caution drivers not to drink and drive”.

On her part, Mrs Gloria Laryea, a member of the Board of Trust­ees for the Street Sense Organisa­tion, also appealed to the drivers to adhere to road traffic rules and regulations to save more lives.


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