National Customer Service Stakeholder’s conference ends in Accra

Over 100 organisations from both the public and private sectors across the various industries have participated in the 8th National Customer Service Stakeholder’s conference in Accra.

The Conference, held under the theme: ‘Developing customer service in Ghana for Business Growth and Economic Sustainability-the way forward’ was attended by participants from the health, hospitality, telcos, utilities, banking, online and public sector to deliberate on how best to improve customer services in Ghana.

It was organised under the auspices of Team Ghana Customer Service, an umbrella body for customer service operators and a leading national advocacy body for customer service excellence.

Mr Hector Wulff, the Conference Coordinator, welcoming the participants, said the conference was to share a common platform to share professional standards and trends in customer service delivery.

He said it would also offer participants the opportunity to learn from best examples of international service excellence and best practices geared towards the development of customer service in their various organisations.

Mr Wulff said the event, which would be used to also launch the 8th Ghana customer service ratings and awards, aimed at helping corporate entities to improve customer satisfaction with a consequent impact on revenue and profitability.

He said through surveys conducted by the team in past years in Ghana and subsequent stakeholder conferences that some corporate bodies’ staffs were becoming more responsive and efficient in managing customer relationship to help grow sales.

Ms Yvonne Ohui McCarthy, a Customer Service Consultant and President of Customer Service Professionals Institute said  a survey conducted by the team saw utility services and public sector below the ladder of ratings, the hospitality and online businesses were at the top.

She said it was time the public sector enhanced their customer services at the various front desks across the country since such practices would inure to the benefit of the country, especially in the tourism industry.

BY LAWRENCE MARKWEI

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