Ministry of Tourism urged to promote highlife music

Elijah Nana Konadu, also known as Bra Vim, a Techiman-based highlife musician, has called on the Ministry of Tourism, Arts and Culture, to promote highlife music.

The musician said he would help to resurrect the music industry in the Bono East Region, and called on the ministry to invest in music.

Elijah Nana Konadu in an interview with the Ghanaian Times on Wednesday in Techiman, during the release of his new album titled ‘Reincarnation’, was optimistic that music in the region would bounce back.

Bra Vim noted that since 2019, when he officially joined the industry, he could boast of a full album and five single songs, making waves in the region and beyond, especially on social media platforms.

He said that there were unknown musicians in the region, and many young persons with talents in singing, but lacked the needed support to rise to the limelight.

Elijah Nana Konadu said “I have the vision to sell Ghanaian highlife music to the global stage, where international platforms and programmes will play the music for the socio-cultural development of the country “.

Bra Vim, who is also a professional nurse at Techiman Holy Family

Hospital was worried about challenges musicians in the region faced, including lack of financial support, promotion of album, producers, managers and connections to investors.

“I don’t have a manager, fashion designer to cater for my wardrobe and financial support to promote my career. I am soliciting support from all and sundry to help me come out in a grand style,” he appealed.

The musician thanked the media in the region, Vim Nation fans, his family and friends, management and staff of Techiman Holy Family Hospital and others for being with him in the challenging moments of his career.

He said he had faced difficulties in the music industry, but he was not discouraged, adding “with God on my side, the sky will be my limit.”

Elijah Nana Konadu said “I want to advise my brothers and sisters in the Bono East Region, to take the preventive measures of COVID – 19 seriously. Our area is one of the hotpots in the country. Together, we can defeat coronavirus,” he told the Ghanaian Times.


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