Meeting customers on their turf: Absa MD hits the market

The Managing Director of Absa Bank Ghana, Abena Osei-Poku, has demonstrated her commitment to supporting Small and Medium-sized Enterprises (SMEs) by visiting a number of them in Accra.

The visit afforded her the opportunity to listen to the needs of the SMEs to enable the bank offer them solutions.

She recently visited the Spintex road area to interact with two clients who are making significant impact in their respective industries.

One produces mineral water plastic bags while the other distributes ethanol for the production of hand sanitisers.

These businesses are vital to Ghana’s economic growth, and Abena wants to make sure they know that Absa stands with them in good and difficult times.

According to a statement issued by the bank, the meeting was candid, with the clients expressing their gratitude for the bank’s support and highlighting key areas where they need urgent assistance.

The Managing Director listened attentively, assuring them that Absa fully understands their needs and is committed to providing the support they require to keep their businesses running smoothly.

In the current economic climate, SMEs are facing a myriad of challenges, and Absa’s commitment to their success has never been more important.

The statement said the MD’s visit was a reminder that sometimes; the best way to connect with clients is through a personal touch.

“Absa’s commitment to SMEs extends beyond just lip service. The bank has implemented groundbreaking initiatives, including a partnership with the Mastercard Foundation and providing collateral-free loans to these businesses. With a passion for always lending a helping hand, Absa has established itself as an undisputed market leader in Ghana,” it said.

It said, “For Abena Osei-Poku, supporting SMEs isn’t just a business strategy; it’s a personal mission. As she left the businesses she had visited, she was already planning her next trip, eager to continue listening, learning, and helping Ghana’s small and medium-sized businesses thrive”.


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