Live Inside and Win the Ride launched in Accra

‘ Live Inside and Win the Ride’ (LIWTR), a reality show to give away a brand-new Renault Duster SUV to the show’s lucky winner has been launched in Accra.

The concept of LIWTR competition by the Global Media Alliance (GMA) Group, owners of YFM, Happy FM and e. TV Ghana, is to bring together five individuals from different backgrounds across the country to endure sitting together in a Renault Duster SUV.

During that period, contestants are evicted till there is one person left. The ‘last man standing’ wins the car.

Speaking on the sidelines of the launch event held at the Accra Mall, Mr Ernest Boateng, chief executive officer (CEO) of the GMA Group, stated that the idea behind this exciting reality show was to bring strangers together in one car to coexist under stringent conditions, promote healthy competition and also to give one lucky contestant the rare opportunity of walking away with a brand new Renault Duster SUV car.

“ The ‘Live Inside and Win the Ride’reality show would also  teach contestants some basic survival tactics, test their endurance levels and also boost the tolerance levels,” Mr Boateng stated.

“We at GMA are looking forward to a more competitive reality show this year.  We are expecting more people to sign up for this great reality show,” he noted.

By Edem Mensah Tsortorme

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