Horticulture industry holds good prospects for Ghana —–Stratcom Africa, CEO

Ms Cobbah(middle) displaying her award

Ms Cobbah(middle) displaying her award

The Horticulture industry holds good prospects to achieve the Ghana beyond aid agenda, the Chief Executive Officer of Stratcom Africa, Ms Esther Cobbah, has said.

She said the industry had the capacity to create more jobs for the youth and rake in foreign exchange for the country and more attention should be paid to the sector.

Ms Cobbah said this in an interview with the Ghanaian Times on the sidelines of the 29th National Marketing Performance Awards of the Chartered Institute of Marketing Ghana (CIMG) under the  theme “Marketing: a catalyst for driving Ghana beyond aid.”

The Ghana Garden and Flower Movement was awarded the National President’s Special Award for the pioneering and the significant stride it has made in promoting the importance of gardens and flowers through its innovative Ghana Garden and Flower Show.

The annual Ghana Garden and Flower Show is the flagship activity of the Ghana Garden and Flower Movement which was initiated by the Stratcom Africa in 2013 and the movement sought to create awareness among Ghanaians about the commercial, aesthetic, health and psychological benefits of horticulture and floriculture and also celebrate Ghana’s unique flora and fauna project and  the income and job opportunities inherent in the sector.

Ms Cobbah said the country hosts a lot of social events such as weddings, funerals which flowers were used to beautify the events grounds.

She said  most of the flowers were imported yet Ghana had the capacity to produce such flowers, and stressed that Ghana would save a lot of foreign exchange and even rake in more revenue if  the horticulture industry was promoted.

Touching on the award, Ms Cobbah expressed delight in the recognition and thanked all the stakeholders who believed in the initiative and supported it to grow to this level.

“We could not have come this far without the generous support of various stakeholders, especially our sponsors and partners.  The Movement is encouraged by this recognition and remains more determined than ever to sustain the awareness we have been creating concerning the value of flowers and gardens for Ghana.  We must all work together to protect our environment and grow more flowers to achieve a greener, clear and healthier, wealthier, more beautiful Ghana and contribute to the realisation of the  UN Sustainable Development Goals,” she said.

Ms Cobbah said the Garden and Flower Show since its inception, has grown tremendously with participation increasing from 14 exhibitors and 1,400 visitors in 2013 to 139 exhibitors and over 16,000 visitors in 2017, adding that more than 20,000 visitors and close to 150 exhibitors participated in this year’s show held at the Efua Sutherland Children’s Park under the theme “Enriching Ghana a garden at a time.”

Ms Cobbah said the Ghana Garden and Flower Show is a flagship activity of the innovative Ghana Garden and Flower Movement initiated by Stratcom Africa and the first edition was held in 2013.

By Kingsley Asare

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