Hollard Life Assurance has partnered with pan-African fintech company, Cassava Fintech and Vodafone to launch a micro-insurance product providing funeral and disability cover to the underserved.
The insurance product, called ‘MeBanbɔ’, to wit “My Protection”.
Patience Akyianu, Group CEO of Hollard Ghana, the parent company of Hollard Life Assurance, described the launch of MeBanbɔ as a significant milestone in the business’ quest to enable more people to create and secure a better future.
Patience said: “Our business goals are tied to our purpose to ensure access to insurance as a social good and an enabler of better futures. We make it a point to be a catalyst for enduring change by providing insurance products that serve the needs of our customers.
MeBanbɔ is a prime example of this, and we are proud to bring it to market in partnership with Cassava Fintech and Vodafone Cash.”
Nashiru Iddrisu, Managing Director of Hollard Life, said: “We developed MeBanbɔ after engaging with potential customers in underserved markets who expressed interest in securing their financial wellbeing against unexpected incidences, such as funerals and disability.
“However, they also revealed a reluctance to sign up for traditional life insurance products because of the seemingly unaffordable premium amounts, modes of payment and claims collection process.
MeBanbɔ eases these concerns. It is made for them, affording everyone the opportunity to plan their future wellbeing simply via mobile money, in amounts that suit their pockets and with an equally simple claims process,” Iddrisu said.
MeBanbɔ is currently available via Vodafone Cash and made possible through a partnership with Vodafone.
Head of Vodafone Cash, Martison Obeng-Agyei, said: “Our decision to partner the MeBanbɔ Insurance initiative was intuitive because this is yet another example of an innovative and affordable insurance product for Ghanaians.
This creates a golden opportunity for scores of hitherto underserved persons and communities to avail themselves of the benefits of insurance to secure themselves and their loved ones against future upheavals, and ultimately improve their quality of life.
Inclusion is one of our pillars as purpose-led organisation and undoubtedly a critical prerequisite for equitable growth as a country.’’
In a statement, Godwin Mashiri, the Head of Cassava Fintech International’s Mobile Insurance Business, the platform provider for MeBanbɔ, said: “We are very excited to be a part of this partnership with Hollard Life Assurance to launch MeBanbɔ in Ghana.
This partnership demonstrates and underscores our commitment towards a socially and financially inclusive future that leaves no African behind.
It is our hope that the launch of MeBanbɔ in Ghana will enable those who could not access affordable insurance cover to benefit from this product. This partnership will not be the last as we continue to provide a platform which improves the lives of everyday people across the continent.”
MeBanbɔ’s product messaging campaign in English, Twi, Ga, and Dagbani languages encourages the public to sign up for “plenty asomdwee, toinjol3 or suh’doooo” via *269# on the Vodafone network. It features the popular comedian and TV personality Akrobeto, and local boxing champion, comedian and TV presenter Bukom Banku, as taxi drivers discussing the financial wellbeing that funeral and disability insurance cover brings.
By Alfred Nii Arday Ankrah