Insurance group, Hollard Ghana with subsidiaries Hollard Insurance and Hollard Life Assurance has been named Brand of the Year, 2021 at the prestigious Ghana Insurance Awards held in Accra.
The annual event organised by Xodus Communications Limited sought to honour top-class performance, professionalism, and innovation across the Ghanaian Insurance industry, and to promote the growth of the industry.
Recognised Brand of the Year, the unconventional insurance group andarguably the nation’s favourite insurer, is known for its vibrant brand personality. Hollard Ghana is also recognised for its effort to make accessibility a standard of service delivery with its innovative products, multichannel visibility, and relatable financial communications.
On being named Insurance Brand of the Year, the Group Head of Marketing and Corporate Affairs at Hollard Ghana, Cynthia Ofori-Dwumfuo said:
“We are deeply grateful to benationallyrecognised as Insurance Brand of the Year. Our purpose is to enable more people to create and secure a better future and this drives everything we do at Hollard. Considering Ghana’s low penetration of insurance and as a caring brand, we are passionate about increasing insurance awareness through unconventional partnerships and innovations. For us it’s no longer business usual.We put customers first by offering appropriate products to suit Ghanaian insurance needs.Whether we are enabling financial inclusion through digital channels like Araba Hollard, fostering a happy Team Hollard or keeping our partners and customers fulfilled by delivering as expected, our brand is approachable, real, and mindful. We choose excellence by presenting ourselves innovatively, it’s the Hollard way.”
Cynthia expressed gratitude to all who are contributing to the ongoing gains being made by the Group and pledged to keep up the good work.
“Thanks to our customers, partners and Hollardites for driving our continuing impact as Ghana’s favourite insurance brand.Many thanks also to Xodus Communications Limited and the able board for this recognition” Cynthia added.
Hollard Ghana also picked up two other awards including:Fastest Growing Life Insurance Company of the Year – HollardLife Assurance, and Two-time Commercial Line Insurer of the Year – HollardInsurance.