Dr Ibrahim Mohammed Awal, Minister of Tourism, Arts and Culture for Ghana, has announced the official opening of a tourism and cultural hub in New York to serve the North American market.
He made the announcement at the Destination Ghana Networking event that was held in New York City on September 18, 2022.
The event, a collaboration between the Ministry of Tourism, Arts, and Culture, the Ghana Tourism Authority and the Ghana Investment Promotion Centre, brought together business leaders and leaders of the African diaspora community to network and learn more about the tourism opportunities, business and investment in Ghana.
The event also served as an opportunity to engage with the community and learn more about what their needs were when travelling to Ghana.
“The US is very important to Ghana in areas of culture and tourism,” Dr Awal said.
The United States accounts for the largest number of tourists that visit Ghana annually, making it a significant place of marketing to Ghana.
“We’re going to open a Cultural and Tourism office in New York next year to serve as the tool and vehicle to drive culture and tourism between the US and Ghana. By March next year, it will happen and I canassure you that it will help facilitate all the issues of our tourism and culture,” he noted.
Members of the Ghanaian delegation included Akwasi Agyeman, CEO of Ghana Tourism Authority; Yofi Grant, CEO, Ghana Investment Promotion Centre; Ekow Sampson, Deputy CEO, Ghana Tourism Authority; Annabelle McKenzie, Director, Beyond the Return Secretariat.
The event was graced by Rocky Dawuni, Grammy-nominated artiste, Barkue Tubman, Chief of Staff of Essence Communications, Jerry Adinkra, Cultural and Tourism Ambassador, and members of the Ghanaian and historical diaspora community. The event, which was well attended, also featured cultural performances.
“We are building a Ghana brand that will be a hub for tourism and culture in West Africa. We need your support to builld that Ghana brand and drive a lot of tourists from New York to Ghana every year,” Dr Awal said.
The Consul General of the Ghana Mission in New York, Ambassador Atta Boafo, assured the gathering that the processes of obtaining visas would be simplified and said that Ghanaians abroad could use both their Ghana passport and US passport when travelling to and from Ghana with ease.
Mr AkwasiAgyeman, Chief Executive Officer (CEO) of the Ghana Tourism Authority, highlighted the activities lined up for December in Ghana this year which includes Afrochella, Taste of Ghana,AfroNation, Little Havanna, Detty Rave amongst others, and invited the African Diaspora to be part of it.
The Destination Ghana campaign was launched earlier this year in London, UK, to promote Ghana as a tourism destination worldwide. It is hinged on the fact that Ghana is at the centre of the world. The campaign is built on the back of Ghana’s Year of Return campaign, which in 2019 encouraged the diaspora to come to Ghana and helped boost international arrivals to over 1.1 million.