The Ghana Enterprises Agency (GEA) and Hollard Ghana, an insurance group, have introduced ‘Asomdwee’, a new product for Micro, Small, Medium -sized Enterprises (MSMEs) in Ghana to provide security for their businesses.
‘Asomdwee’—an Akan language word loosely translated as “peace of mind— covers property, public liability, and life insurance for growing businesses.
Speaking at the launch in Accra on last Tuesday, the Chief Executive Officer (CEO) of GEA, Mrs KosiYankey-Ayeh, said a major lesson taught by the COVID-19 pandemic was the need to make resilient business by ensuring that they prepare for and secure their future in every way.
She said data had shown that when compared to larger firms, MSMEs suffered the most as a result of scarce resources and till date, coupled with natural disasters especially fire outbreaks in Odawna, Kantamanto, Makola, Kumasi, and Oda which destroyed over 10,000 businesses, resulting in losses of over GH¢150 million.
The GEA CEO said since many businesses were unusually unprepared and lacked the resources to cover those losses, the government usually intervened to help the victims.
The collaboration with Hollard, she said, was relevant as it would sustain businesses with insurance products that allow all businesses irrespective of the size of your wallet, to save and invest in insurance products that will help them prepare for the future.
“The partnership also includes capacity building and training to equip the MSMEs with the relevant information to whip their appetite for insurance.
“Partnering with an insurance institution such as Hollard will help in the development of the world-class MSMEs we aspire to see, those capable of standing on their ‘own’ two feet in times of any eventualities and throughout their business cycles”, she said.
The Group CEO, Patience Akyianu, described the partnership as an industry’ first that serves MSMEs exclusively adding that it would offer an off-the-shelf MSME insurance product that would protect business owners, employee’s welfare, and their business assets from unexpected incidents.
“The beauty of Asomdwee is that regardless of the package the MSME opts for, they enjoy coverage for; permanent total disability, critical illness, death, burglary, public liability and fire and allied perils at flexible premiums”.
“Achieving a financially inclusive society requires a system that supports varying business sizes. We’re doing what we can towards this goal. Our collaboration with GEA is made to suit their unique risks. Through “Asomdwee”, business owners can bounce back to their feet”, she added.
BY JONATHAN DONKOR