Speakers at this year’s Made- In-Ghana Summit (MIGS) in Accra yesterday called on local businesses to brand themselves to meet international standards.
They said, that was the only way to improve the taste for Made- in -Ghana products and cut down drastically, if not end, the rate of importation in the country.
The event which brought together top Chief Executive Officers (CEOs), Ministers of State, members of the diplomatic corps and development partners was on the theme “Building Strong Ghanaian Brands for Global Competitiveness.”
It was organised by the Entrepreneurs Foundation of Ghana in partnership with the Ministry of Trade and Industry, Ministry of Tourism, Arts and Culture, Ghana Investment Promotion Centre (GIPC), Ghana Export Promotion Authority (GEPA), Food and Drug Authority (FDA), Ghana Standards Authority (GSA), Ghana Free Zones Authority and the Ghana National Chamber of Commerce and Industry.
Deputy Minister of Trade and Industry, Nana Ama Dokua Asiamah Adjei, in a keynote address read on her behalf by the Acting Direc tor, GSA, Clifford E. Frimpong said building factories were no longer sufficient in catching up with growing global economies for which reason businesses were to be competitive to get into the international space.
“Ghanaian businesses must meet international standards of quality, safety, packaging and sustainability,” she added.
The Deputy Minister said it was for that reason the government had rolled out initiatives including the one district one factory initiative to attract investments.
A former Director General and a Rector of the Ghana
Administration (GIMPA), Prof. Stephen Adei, urged businesses to be alert to the needs of their clients.
He also emphasised that it must be ensured that industries were nonpartisan to prevent the clamp down of some industries when certain parties were not in government.
Prof. Adei further underscored the pressing need for certain areas of the economy including agriculture to be strategically invested into to bring out the best in those sectors.
Mr Clement Osei Amoako, President, Ghana National Chamber of Commerce and Industry noted that timely initiatives were needed to meet up with the challenges the world was faced with.
He called for a government-led approach in building new brands and resuscitating existing ones in order to make the country the most preferred brand.
Mrs Delesse A. A. Darko, CEO, FDA said challenges faced globally called for boost in local industrialisation and the need for patronising local products, adding that “building quality brands encouraged people to do business with you as people repose trust in you.”
CEO, GEPA, Dr Afua Asabea Asare said the time had come for Ghanaians to look within and appreciate what was theirs.
She said, that was because without appreciating one’s own self, others or foreigners could not appreciate or place value on one.
Prof. Kenneth Agyeman Attafuah, Executive Secretary, National Identification Authority for his part urged businesses to pursue excellence and lead the way to leveraging the unlimited benefits of the “Ghana card.”
BY ABIGAIL ARTHUR