Students of BI Institute yesterday visited the New Times Corporation (NTC), publishers of Ghanaian Times and The Spectator newspapers in Accra.
The visit afforded them the opportunity to establish a link between academic work and field practice to prepare them for the job market.
The students, accompanied by their lecturers and media liaison were conducted round the Ghanaian Times and The Spectator newsrooms, marketing, advertising and the production departments where they were briefed on newspaper production and means the corporation carry out their marketing activities.
The News Editor of the Ghanaian Times, Mr Matthew Ayinne Ayoo, educated the students on the organisational structure of the flagship newspaper and the production process.
He added that the newsroom was the engine room of the publication and the editors held a daily meeting known as conference to deliberate on the news stories that would be published.
The News Editor stated that on news production, reporters across the country submit timely and accurate reports on events happening in the country, including court and parliament proceedings, police and events for publication, thus making the paper, the most authoritative newspaper in the country.
The Media and communication executive of the Institute, Ms Stephanie Akosua Kisi thanked the management and staff of the NTC for their warm reception.
She said the visit afforded the students’ knowledge and practical know-how on how to market products, gain and retain advertising customers.
She said the students were French and Ladinos (Spanish speaking Africans), so the visit to the NTC was part of the institute’s goal to introduce them to the corporate world of Ghana.
She expressed excitement over the process the newspaper goes through before going to the newsstands.
“We see the newspapers each day but didn’t know the process it goes through but now we know and we appreciate the efforts of the reporters,” she said.
BY JESSEL LARTEY THERSON-COFIE & ELIZABETH OFFEI