The World Star Records Limited on Friday launched the Adonko Next Level International Music Festival in Accra.
Themed, “Fostering Creativity through Music to Promote National Development,” the festival would be held at the Accra Sport Stadium from March 4 – 6, next year.
World Star Records Limited is a Ghanaian-owned entertainment company that specialises in recordings, unearthing young talents, artiste management, and event management.
Sponsored by Adonko Next Level, the festival would be under the auspices of the Ministry of Foreign Affairs and Regional Integration, Ministry of Tourism, Arts and Culture, State Protocol Department, Ministry of National Security and the National Commission on Culture.
Others include the Ghana Immigration Service, Ghana Police Service, National Ambulance Service, School of Performing Arts at the University of Ghana and the Musician’s Union of Ghana.
Mr Mark Akomeah Sekyi, Manager, World Star Records Limited, indicated that the records found it necessary to relive the already vibrant culture possessed by indigenous artists both home and abroad as the country celebrated its 66th independence day next year.
He noted that the festival was aimed at touching various aspects of tourism, arts and culture.
As such, Mr Sekyi said activities including art exhibitions, fashion shows, cultural displays, and tours among others had been outlined for the festival.
“The festival ends with a musical concert which will give an opportunity to the many talented upcoming musicians to showcase their gift to the world,” he added.
He underscored that the records had also decided to donate a percentage of earnings from the festival to a health facility to ease the financial burdens of some disadvantaged patients.
Nana Aboagye Dacosta, a musician and chairman of the event reiterated that music was universal and very impactful.
He stated that indigenous Ghanaian music and culture, particularly highlife music continued to live up to its name of being one of the country’s foremost identity in the music space, adding that the festival sought to promote that.
Nana Dacosta said that though the music industry had witnessed the introduction of several other genres, many of which were equally enjoyed by the masses, the spirit birthed and carried by highlife music and its associated genres like Hip life, resonated with the very DNA of Ghanaians.
He therefore used the opportunity to urge all musicians to get on board and play their parts to ensure that the festival was a success.
BY TIMES REPORTER