£650m Puma kit deal for City

MANCHESTER City have signed a £650million kit deal with Puma, one of the biggest commercial contracts in football history.

The partnership with Puma – first revealed by Sportsmail in November 2017 – covers City and four of its sister clubs.

It is understood that City Football Group (CFG) will net £65m a season over the course of a 10-year contract. The agreement is the second-largest in Premier League history, behind only Manchester United’s adidas deal.

The recently purchased Sichuan Jiuniu in China will boast a new strip along with Girona, Melbourne City and Uruguay’s Atletico Torque.

The figures represent a huge hike on City’s current kit contract, which stands at £20m a year with Nike.

Initial discussions with Puma centred on producing kits solely for City before other clubs under their umbrella were later brought to the table.

“It’s an historic day for us,” City chief executive Ferran Soriano said. ‘What we are doing has never been done before. It is an unprecedented partnership. We needed a partner that can go fast with us.

“This is who we are now, this is the product we can offer. Having just one partner saves times in discussions and it allows us to do things globally.

“There are so many synergies and things that we can do together if we have the same partner. If we have one idea then we only have to talk to one person.”

Puma are already looking at signing a number of Pep Guardiola’s first-team squad, including Leroy Sane and Kevin De Bruyne.

Vincent Kompany, Sergio Aguero and David Silva are already Puma ambassadors, with CEO Bjorn Gulden claiming: “We have a good presence here but there will be more.” – MailOnline

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