Youth coached on branding for jobs

Mami Serwaa Amoakohene

Mami Serwaa Amoakohene

A day’s seminar aimed at equipping young people with knowledge on branding themselves for the job market was held on Saturday, in Accra.

The seminar, dubbed ‘Finding the Person Called Me’, was organised by 3Ps Solutions, a marketing and consulting firm and brought together prospective young job seekers and professionals who interacted with them during coaching sessions.

Speaking at the event, the Chief Executive Officer of 3Ps Solutions, Mami Serwaa Amoakohene, said the event was organised with the aim of  giving individuals the know in terms of job seeking.

She said low self esteem as a result of cultural upbringing prevented several young people from giving out their best when they attend interviews and putting out their resumes to companies.

She said that the seminar was aimed at helping young people rediscover themselves and their potentials and to remove the chains that bind people in businesses and personal lives.

“It is only when people know about themselves that they fit into any set-up when they are working.”

Ms Amoakohene said that different sectors of the economy needed professionals, yet there was a backdrop in selection processes due to several unqualified applications.

“We need to identify ourselves and access ourselves well before making ourselves available for the job market,” she said.

The Chief Executive Officer of Jobberman Ghana, Babajide Otoki, said over 100 job vacancies were available daily in Ghana, yet job seekers were unable to get them due to the inability of young people to assess themselves before applying.

Mr. Otoki said that job seekers do not package themselves well with regards to the confidence exhibited when they attend interviews.

He said that an individual must assess his or herself if qualified before applying for a particular job and must not apply because they are desperate for a job.

“Personal branding is very essential in job seeking and must be taken seriously when you are applying for a job,” he said.


By Emelia Enyonam Kuleke    


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