As part of efforts to get closer to its cherished clients, telecommunication giant, Vodafone Ghana, has taken the reloaded edition of its flagship promo “Yee Twi Kɔ reloaded” to the people of Ashaiman.
The promo, which is Vodafone’s way of showing gratitude to its devoted customers for their continuous support and patronage would have customers winning by building points to win the monthly cash prize of GH¢30,000.00 and ultimate cash prize of GH¢150,000.00 at the end of the 90-day period.
At the consumer launch and outdooring of the Yee Twi Kɔ reloaded promo at the Ashaiman market, customers were engaged to dance tunes from one of Ghana’s great dancehall musician, Stonebwoy, a resident of Ashaiman.
Yolanda Cuba, CEO, Vodafone Ghana, said Vodafone is committed to getting closer to its cherished customers and to serve them better.
“We want you to have the best network….call who you want to call and at any time.
“Today we are here with Yee Twi Kɔ reloaded, which is much bigger…want you to enjoy it…is for you.”
Marketing Director, Vodafone Ghana, Agnes Emefa Essah, said: “These are interesting times for our customers and we are happy to be sharing it with them.
“Going forward, our determination to provide a unique experience for our customers and to ensure that they are empowered will remain unchanged.”
Head, Mass Marketing, Vodafone Ghana Richmond Asante, emphasised that Vodafone Ghana’s Yee Twi Kɔ promo last year went so well that customers were asking for more, thus, the reloaded.
“We came up last year with a concept which had not been done before, the scratch and win promotion, which was called the Yee Twi Kɔ promo, which was to commemorate Vodafone’s sixth anniversary in Ghana and also thank our loyal customers.
“This is a more improved version called the Yee Twi Kɔ reloaded…today is the consumer launch.
“It has been an interesting session engaging our loyal consumers and having Stonebwoy thrill his people…”
According to Vodafone Ghana, with a current presence in all the regions, there is more than GH¢ 2.5million worth of prizes up for grabs by 730,000 customers over the 90 days campaign.
The promo, which brought consumers from Ashaiman and its environs saw most customers walking away with airtime and Vodafone Yee Twi Kɔ branded t-shirts.