Vodafone makes strides in latest NCA telcos rating

Gayheart PixVodafone Ghana has maintained its second posi-tion in the market share space, while recording significant subscriber numbers.

According to latest information gathered from the National Communications Authority’s website, Vodafone increased its market share from 22.65 per cent to 23.04 per cent to arrive at a subscriber base of 6,870,233 at the end of September.

Apart from Vodafone, MTN, Airtel and Glo are amongst the telcos which increased their subscriber base in the period under consideration.

MTN’s numbers increased to 13,546,678, bringing their market share to 45.44 per cent with Airtel capturing a market share of 12.71 per cent and a subscriber base of 3,790,636. Glo’s 1,474,988 subscribers lifted the operator’s rating to 4.95 per cent.

Other mobile operators, Tigo, and Expresso, experienced depreciating market shares; Tigo suffered a decline in market share to13.46 per cent with a subscriber base of 4,012,580 while Expresso saw about 120,108 subscribers exiting the company to leave it with a market share of 0.40 per cent.

Commenting on Vodafone’s impressive success, Gayheart Mensah, Director of External Affairs at Vodafone Ghana, said the available figures were testament to the great and consistent work Vodafone had put in to increase its market share, given the fierce competition and the complex issues around network quality and efficiency that continued to plague the industry.

Vodafone’s latest stride, he said, could be attributed to a host of innovative measures it had adopted to create a point of differentiation in the industry.

He said: “Products such as Vodafone RED, Lifestyle Bundles and other ingenious initiatives have improved its standing in the Ghanaian telecommunications industry.

“Additionally, the Telecoms giant slashed its data tariff by 50 per cent and increased its High Speed Packet Access (HSPA) sites to give customers an enhanced internet experience.”

Mr. Mensah also said: “As a company, we are committed to our customers  we want to be there with them every step of the way. The new trend in globalisation places a major emphasis on a customer-focused strategy and we want to be leading the way in this effort.”

By Times Reporter

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