Visa rewards lucky winners

Visa PixVisa, a global payments platform, has crowned its two-month long Visa Olympics ‘Shop and Win’ promotion in Ghana, with the selection of one lucky winner to be flown to the Rio Olympics in Brazil.

The company with operations in more than 200 countries and territories across the globe organised the campaign in collaboration with Shoprite, a South African retail company, which saw three winners being awarded various prizes at a short ceremony held at the West Hill Mall in Accra.

In an electronic draw, Jonathan Sekyi, emerged the overall winner and for his prize, he was rewarded with an all-expenses paid trip to the upcoming Rio Olympics in September, with the opportunity to embark on the trip with his partner.

Joshua Yaw Naayo, who came as the first runner-up, received a Visa card preloaded with GH¢1,500, whilst Kingsley Botwe, the second runner-up, also received a Visa card pre-loaded with GH¢1,000.

Speaking at the draw, Emezino Afiegbe, Ghana Country Manager for Visa West Africa, underscored the relevance of the promotion in encouraging more people to switch to and utilize cashless payment systems which have become the order of the day.

According to him, the campaign was aimed at driving e-commerce and encouraging a cashless society, noting that electronic payments were more efficient than cash as they promote economic growth, help reduce fraud, and are more secure.

On his part, Octavius Vermooten, Finance Manager for Shoprite Ghana, expressed his companies delight in partnering with Visa in the promotion, saying that utilisation of cashless payment platforms in Ghana was picking up and further encouraged the shopping public to switch to electronic payment, since that was a more secure option compared to cash.

The Visa-Shoprite campaign which commenced in May this year was segmented into three categories with each having its own reward systems. In the first category, winners received instant prizes through a lucky dip when they shopped on some specific days. The second category involved an engagement game such as ball juggling with winners receiving gift vouchers from Visa.

The third and the final category entailed an electronic draw where customers who had shopped with their Visa cards were randomly picked to receive their prizes.

By Times Reporter


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