Unilever builds capacity of direct sales representatives

Unilever Ghana has conducted fields sales accreditation programmes for some of its key Direct Sales Representatives (DSR) across the country.

The exercise was aimed at developing the skills and capabilities of its key partners, in line with the sustainability agenda of the business, which focuses on enhancing the livelihoods of its customers and promoting environmentally friendly practices.

A total of 254 DSRs, drawn from the Greater-Accra, Ashanti, Western and the three regions of the North, benefitted from the training programme.

The Unilever Field Sales Accreditation (UFSA) programme was launched in 2015. It offers the DSRs the unique professional and relevant learning on selling skills, powered by the mobile application for ‘anywhere anytime learning’.

The Customer Development Director for Unilever Ghana, Mr. Moses Amao, reaffirmed Unilever’s commitment to better the capacities of its key partners, on a regular basis, to ensure that they responded to the needs of the market.

He also encouraged them to take continuous interest in their personal development.

The Human Resource Director of Unilever, West Africa, Mr. Michael Otchere Duah, said the Unilever Field Sales Accreditation programme was designed to create a talent pool for Unilever.

It was also to scale up youth employability skills, which underpinned Unilever’s principle of doing business in a sustainable way.

He commended the graduates and advised them to hold high the values of hard work and integrity, which were critical to their career progression.

Awards were presented to graduates who distinguished themselves.

The programme also provides career path opportunities within Unilever to excelling DSRs.

Print Friendly

Leave a Comment