Staff of the Ministry of Trade and Industry (MoTI) and its agencies have participated in a two-day capacity building workshop, to enable them to effectively use communication trends to bridge the information gap between the ministry and the citizenry.
It was organised by the Communication and Public Affairs Division (CPAD) of the ministry and supported by Ghana Community Network Services Limited (GCNET), at Elmina in the Central Region.
The event which formed part of efforts to improve trade and industry in the country through the dissemination of information on projects, policies and programmes, was attended by chief executive officers, heads of agencies and communication executives.
Nana Akrasi Sarpong, acting Director of the CPAD, observed that policies and programmes had been put in place, to promote trade and investment and transform enterprises to create jobs.
However, he said prospective beneficiaries of policies complained due to lack of information.
He pointed out that an improved communication would serve as a motivation force for greater efficiency and productivity.
Nana Akrasi Sarpong said “our success largely depends on our ability to communicate with our key stakeholders and society in general – we need to reach out to them and showcase our policies and programmes and activities”.
Mr. Emmanuel Darko, Chief Director of GCNET, asked stakeholders in the trade industry to collaborate and develop the country, and gave the assurance that GCNET would partner organisations to enhance productivity.
In a presentation on “ New Trends in PR practices: Using social media to promote the practice”, Mr. Perry Ofosu, Registrar of the Ghana Institute of Journalism, urged government agencies to adopt progressive approaches such as social media for effective communication with their public.
From Jonathan Donkor, Elmina