Tigo wins African Excellence Awards

Tigo Ghana for the second consecutive year, has won the prestigious African Excellence Awards held in Cape Town, South Africa.

This year, the telecom company walked away with the Best Internal Communications campaign and were also runners up for the Crises Communication category and Recruitment campaign.

The African Excellence Awards was created to honour the most outstanding achievement of communications and HR professionals in their field. Winners were evaluated on the innovation, implementation, strategy and impact of the projects submitted.

In 2016 Tigo won Best Communications Team.

The Awards are part of a worldwide implementation of Excellence Awards, which were rolled out in Africa, Asia-Pacific, Europe, Latin America and North America simultaneously.

The Internal Campaign, Tigo Business Month – ‘1 Lead Per Staff’ Campaign sought to create employee advocacy for the Enterprise Unit of the company by increasing product and service awareness among staff.

Every employee was urged to identify a potential client and close a sale in order to earn a weekend stay for two at the most luxurious hotel in the Eastern Region of Ghana plus a 30 per cent commission on the sale.


Through various internal communication channels and initiatives, the campaign exceeded its monetary target and among other successes increased employee knowledge and ambassadorship by close to 60 per cent at the end of the campaign period.

Speaking on the team’s outstanding achievements, the Director for Corporate Affairs, Gifty Bingley said, “We are thrilled to receive this award and thank the Ghana Leadership Team and our colleagues from Tigo Business for their collaborative support.”

The CEO for Tigo Ghana, Roshi Motman commended the team’s contribution to the growth of Tigo Business saying, “True and lasting business growth begins from within – well done to all the teams for achieving these excellent results.”

Other big winners on the night included Intel, Standard Bank, Clock Work Media, Unilever, Turner Broadcasting and the South Africa National Blood Service for best Multichannel Communications, Recruiting Campaign, Agency, Fashion & Beauty campaign, Content Marketing and Social Media campaign respectively.

By Times Reporter



Print Friendly

Leave a Comment