The Ghana Garden and Flower Movement, an initiative of Stratcomm Africa yesterday entered into a partnership with The Spectator newspaper of the New Times Corporation (NTC) to create awareness of floriculture and the horticulture industry.
The partnership would also educate Ghanaians on the benefits and income generating opportunities in the industry.
Speaking at the ceremony, the Managing Director of NTC, Miss Carol Annang, said the partnership was a ground breaking moment for the corporation to forge relationships with world class partners.
She said it was important to have partnerships that would enable the corporation become a modern and contemporary new provider acquainted with best practices and create training opportunities for its staff.
Miss Annang added that, “We are privileged to have Stratcomm Africa partnering us and noted that the partnership was an opportunity to share knowledge which was paramount to achieving the world class standards the corporation was aiming at and also demonstrate the capacity and capability of The Spectator.
She commented that the partnership was a demonstration of the Chief Executive Officer of Stratcomm, Miss Esther A.N. Cobbah’s commitment to ensure that the state-owned media take their leadership role.
She affirmed her confidence that the fortunes of the corporation were embedded in The Spectator and “we have to unearth it, polish and shine it.”
Miss Esther Cobbah, said there were resources in the country, which if not unearthed, would remain untapped and Ghanaians would continue to suffer.
She said one of such resources that her outfit had tried to promote and communicate to Ghanaians were the flora and fauna industry.
She said there were flowers that no one has taken the chance to care for but were flourishing on their own.
Miss Cobbah said as a communication industry, her outfit has taken it upon itself to communicate the resources to people so that knowledge about the resources would be harnessed.
According to her, her outfit saw The Spectator as a strong channel with a heritage to help communicate effectively, the message of the movement.
She said The Spectator had become a lens through which people would see the flora and fauna, the sunshine, water and sand anew.
Ms. Cobbah stated that it would also help people see jobs, income, health and environmental conservation through the lens the newspaper provides.
She said gardens provide serenity and make people think better and believed that the partnership would foster Ghana’s recovery process through developmental projects.
“We are here to celebrate a partnership that will make Ghana grow greener, healthier, wealthier and more beautiful,” she noted.
A tree was planted on the premises of NTC to seal the partnership between the two organisations.
By Jemima Esinam Kuatsinu