Stratcomm launches literacy programme for schools

Mrs Esther Cobbah(inset),reading a book to launch the RMS project. Photo Michael Ayeh

Mrs Esther Cobbah,reading a book to launch the RMS project.

Strategic Communications Africa Ltd. (Stratcomm Africa) yesterday launched its literacy promotion programme for children in public schools at the La Dade Kotopon District in Accra.

The initiative, known as Read It! Write It! Say It!, has been developed to help improve the reading, writing, creative and analytical skills of children at the basic education level, as well as help to ensure that children are able to communicate effectively in both their mother tongue and in the English language.

Addressing the teachers and pupils gathered, the Chief Executive Officer of Stratcomm Africa, Mrs. Esther Cobbah, said the programme which was launched in 2010 entailed working with teachers, parents and children to see the value in building excellent reading and writing skills for development.

She said the programme which forms part of Stratcomm corporate social responsibility, was designed to see children enjoying reading and writing since they were vital to the future of children.

Mrs. Cobbah said the children would be engage in numerous activities that include reading and pronunciations exercise, essay writing and spelling bee.

“We at Stratcomm Africa are so passionate about this, not so much because we are a communications company, but also because we believe reading is important for national development.

That’s why we employ children friendly teaching approaches including the use of drama, storytelling, puppetry, music to the children develop interesting reading,” she said.

She said the ability of children to read properly and write has far reach ramification hence the call for stakeholders to develop interesting programmes and activities that would promote reading and writing.

The District Director of Education at the La Dade Kotopon, Mrs. Bernice Addei urged teachers to inculcate the habit of reading and writing in children.

She said reading and writing were the foundation of education hence the need for teachers and parents to teach the children to speak and write effectively.


By Bernard Benghan            






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