Stanchart Establishes Simulation Centre To Redefine Customer Engagement

Kweku Bedu-AddoIn a move aimed at bringing the bank closer to its customers, Standard Chartered has established a world class, state-of-the-art Simulation Centre for its Consumer Banking Business.

The Centre is part of the bank’s drive to make learning practical and experiential; and to strengthen frontline capability in areas such as customer engagement, product knowledge and operational efficiency.

The move is set to redefine the face of bank-customer relationships across the country and will be a key step in helping staff to become more customer centric and performance driven.

A Simulation Centre allows learners to apply customer engagement skills and product knowledge by using simulation briefs, customer scenarios, in simulated real life workplace.

Commenting on the launch, Andrew Okai, Executive Director, Consumer Banking, Standard Chartered Bank said: “As a Bank, we want to be closer to our customers; it is imperative that we are seen to be striving to ensure their comfort and sustainability, as without them we won’t be here.”

“We believe that the training programme will equip our Consumer Banking staff to be more capable and confident to outserve our customers; proving a true reflection of our Here for good brand promise,” he said.

The Ghana Simulation Centre provides a live branch experience with a video conferencing capability that allows for digital training.

This aligns closely with the bank’s strategy to be the digital main bank for its chosen customer segments.
“This offers remote training opportunities, making it easy for upcountry colleagues to attend training programmes held in Accra, from the comfort of their branches,” he added.

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