Stanbic Bank has launched the Stanbic Achiever Banking, a digitally led Customer Value Proposition tailor-made to meet the needs of the success driven young professionals and middle class.
Speaking at the launch in Accra on Wednesday Mrs.Hannah Annobil- Acquah, Head of Personal Markets at Stanbic Bank, said the Achiever value proposition was designed for anyone who earns a regular income between GH 700 and GH 3499.
“Before we came out with the proposition we met a group of customers and asked what they wanted their bank to do for them. They said they wanted a bank that thinks about them, supports them, gives them value and helps them to save and all of this should be under one fee. Achiever Banking is thus designed to do just that,” she said.
She said the Achiever Banking comes with various packages aimed at giving clients swifter access to a wide range of transactional products, digital channels, insurance packages, targeted savings and quick loans all at a bundled cost of GH 20 per month.
Achiever Banking comprises Achiever Pass, Achiever Life, Achiever Link, Achiever Pay and Achiever Cash.
The Achiever Life package is a retrenchment cover which offers customers GH1000 a month for three months in the event that they lose jobs.
It also includes a10 per cent discount on Motor Insurance as well as the Hospital Cash Cover with which the Bank supports clients GH100 for 180 days, in case they are hospitalised after an accident.
The Achiever Cash package also comes with short term financing facilities such as a pre-approved overdraft of up to 50 per cent of one’s net salary and access to lifestyle loans in less than 24 hours.
“The Retrenchment Cover was introduced to let the customers know that we care for them especially in times of need,” Mrs. Hannah Annobil- Acquah said.
Mr. Alhassan Andani, Managing Director, Stanbic Bank in an address said the bank would continue to develop products and services to meet the diverse needs of customers.
He said the customer was at the centre of anything that the bank does saying “we are no longer the passive bank that will sit and expect you to come and reach out for our services; we will reach out to you.”