“Social Media Week” launched in Accra

Mr Mohammed Adjei Sowah (third from right) interacting with Mr Kwesi Agyeman (right) CEO,GhanaTourism Authority at the launch.Photo.Ebo Gorman (2)

Mr Mohammed Adjei Sowah (third from right) interacting with Mr Kwesi Agyeman (right) CEO,GhanaTourism Authority at the launch.Photo.Ebo Gorman (2)

A Global media and marketing platform, ‘Social Media Week’ aimed at bringing together stakeholders to brainstorm on how to use social media as a tool to promote and develop business  has been launched in Accra.

The five-day event is being organised by Echo House, a youth marketing agency with support from Pulse creative, on the theme: ‘Closer’.

Experts are expected to sensitise participants on various social media related issues such as content creation, media technology, social media for business and afford patrons the opportunities needed to advance themselves and their organisations in a globally connected world of social media.

The Chief Operating Officer of Echo House, Bright Ayaaba, in his address said, “Our mission is to curate and share the most important insights and ideas in regards to how social media is impacting business, society and culture around the world.”

According to him, as Ghana was bustling with the drive to grow its relevance on the global scene it was imperative to learn to properly manage the social media tools before it went out of hand.

He indicated that Social Media Tools (SMT) had expanded the audience of business information adding that, “SMT has given more than three billion people on the planet the ability to connect and communicate.”

Mr. Ayaaba said it was about time Ghanaians embrace it and use it to grow their businesses and personal brand.

Chief Executive Officer of the Accra Metropolitan Assembly, Mohammed Adjei Sowah, said Social Media Week celebration could not have come to Ghana at a better time as Accra is on the road to becoming a smart city.

He said, “The smart city concept goes beyond just the better use of resources, it also means aligning information technologies to address citizens’ needs.

“To understand needs of citizens, he said what could be smarter than exploring their opinions on social networks.”

Mr Kwesi Agyemang, the CEO of the Ghana Tourism Authority (GTA), said as African countries and as individuals, “we are losing out marketing on social media platforms, the very thing that made some individuals billionaires”.

He advised Ghanaians to make use of social media in order to generate income for the country.

By BENEDICTA GYIMAAH FOLLEY AND EVANGEL KELVIN AINOO.

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