The Tigo Business Empowerment Roadshow has been launched in Accra with a call on players in the Small and Medium-Scale Enterprises (SMEs) industry to embrace technology to enhance their businesses.
Stephen Essien, the Director of Tigo Business who made the call at the launch in Accra on Tuesday, emphasised that technology hold much prospects to the development of the SME industry.
The programme being held in partnership with Microsoft, Lenovo, ITWORX and Zepto is on the theme “Welcome Tomorrow – Propelling Your Business beyond Profit.”
As part of the one-month SME summit, Tigo Business would mount stands in key business and market centres in Accra, Kumasi and other cities and towns, to bring the services of the company to the door-step of customers.
The programme will be crowned up with a Technology Summit for SME companies in the technology industry in the middle of November, this year.
Mr. Essien, who delivered the keynote statement, explained that the SME industry, which constituted about 80 per cent of businesses in the country, played critical roles to the development of the country.
“SMEs hold the key to the success and growth and development of the Ghanaian economy,” he stressed.
Thus, as business-centered company, he said Tigo Business in September last month developed the Empowerment Roadshow to build the capacity and skills of the players in the SME sector.
The Roadshow, he said was to introduce the players in the SME sector to the numerous Information and Communication Technology products Tigo Business has developed to promote their business.
Mr. Essien pledged that Tigo Business would continue to develop innovative products, which would help propel the SME industry.
The Country Manager of Microsoft, Derek Appiah, in his remarks lauded Tigo Businssess for the initiative, saying “such programmes are needed to build the skills of players in the SME industry.”
He said Microsoft had also developed SME4Afrika to build the skills of SMEs in Africa.
Head of Sales of Lenovo Ghana, Thara Mills for her part said, her outfit was proud to be associated with the programme.
She pledged that her outfit, which deals with ICT hardware programmes such as phones, would continue to introduce quality ICT products onto the Ghanaian market.
The Acting General Manager for Zepto, the wholly-owned Ghanaian ICT Company, Maapa Quansah also commended Tigo Business for the initiative and his outfit was proud to be a partner of the programme.
He entreated Ghanaians to patronise locally-made ICT products to help build a vibrant ICT industry in Ghana, saying Ghanaians needed to dismiss the perception that made-in-Ghana products were of inferior quality.
By Kingsley Asare