SG-Ghana launches loyalty programme

Societe Generale Ghana has introduced loyalty programme dubbed: ‘The Rewards Zone’.

The Rewards Zone, which is the first of its kind to hit the industry, is a very innovative and efficient way to offer a plus to the Bank’s customers.

The programme will reward loyal customers for the most frequently performed operations, such as subscription for some products, account transactions and usage of cards. The objective of the programme is to reward and appreciate customers for their custom.

Speaking at the press conference to launch the programme, Managing Director of the Bank, Sionle Yeo, stressed on how 2016 had been a great year for Societe Generale Ghana due to the fact that numerous products and services had been made available to its valued customers.

He assured customers that the bank would not relent as the year ended but rather, sought to reward its customers in an even more exciting manner.

Mr. Yeo stated that the bank was pleased to present this rewards programme as a means to thank customers for their unfailing loyalty and support.

Mr. Francois Marchal, the Deputy Managing Director, said the programme was a demonstration of the bank’s appreciation for the loyalty and support of its customers.

He reiterated the fact that Societe Generale Ghana sought to let its customers know that loyalty pays.

Mr. Marchal further stated that the purpose of the loyalty programme was to demonstrate the bank’s strategy to become the best relationship-focused bank in Ghana.

Head of Marketing Analysis, Fred Addy said, to enjoy the rewards in the “Rewards Zone”, customers need to subscribe to a KIT, a product package, with the bank, and perform their usual day to day banking activities as well as, taking loans, saving and buying any of the sound insurance products on offer.

“No extra subscriptions are required; customers are automatically enrolled on the programme once they have a KIT. All customers who have subscribed to a KIT before this launch, will be enrolled automatically onto the programme,” he said.

Mr. Addy said as customers go about their day-to-day transactions, they automatically earn points which will be converted into gift vouchers.

He explained that the points accumulated by customers would be generated and communicated to them via SMS on a monthly basis.

He however, stated that customers could call the bank’s contact centre at any point in time to receive information on the points accumulated.

He explained that in order to redeem points for a gift, customers could simply call the contact centre or walk into any Societe Generale Ghana branch nationwide, to request to convert their points for a gift. Customers also have the option of picking up their gifts from any branch of their choice.

Each time a customer redeems a gift for a particular threshold, the threshold’s value is then subtracted from the customer’s accumulated points.

Head of Retail Distribution of the Bank, Obed Hoyah, confirmed that customers could easily be a part of ‘The Rewards Zone’ irrespective of their geographical location, as the bank has 42 branches all across country including its new Dansoman branch which will be opened this month.

 By Times Reporter


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