Mr. Sinole Yeo, Managing Director of SG Ghana, speaking at the launch, said the new promotion had been designed to reward loyal customers and also give them the chance to quadruple, triple or double what they deposit, as well as win lots of fantastic prices.
“With ‘The Final Countdown Promotion’, we aim to inspire the culture of saving in our customers and potential customers in exciting ways by giving them strong incentives to save their money with SG,” the Managing Director said.
Taking part in the promotion, which starts from now until January 22, 2016, requires that new and existing customers make fresh or new cash/cheque deposits and transfers by filling the promo form to confirm their choice to participation and keep the deposit on the account until February 22, 2016.
Mr. Francois Marchal, Deputy Managing Director of SG Ghana, said the promotion reinforces the bank’s strategic innovation of introducing the element of “beating the clock”.
The promotion, he said urges customers to rush to save in order to win more money, stating that “the idea of beating the clock to win bigger meant that the earlier the customer deposits, the more they will win.”
“For instance, entries picked for deposits in November would be quadrupled; deposits made in December will be tripled; and deposits made in January will be doubled,” he added.
SG Ghana, according to the Deputy Managing Director, operates from the perspective that its customers’ needs, and not the bank’s profits come first, hence the introduction of such exciting promotions.
Mr. Frederick Addy, Head of Segment and Product Development, SG Ghana, said the promotion was developed to add a fun element, in order to engage customers to make deposits more exciting, adding that, the promotion would reward over 40 winners in the mini and final draws.
The mini draw will be held on December 23, 2015, and winners are expected to receive prizes such as Samsung Galaxy S6 edges, Samsung 40 LED digital televisions, Samsung Tab 4 and shopping vouchers worth GH¢500 each.
The final draw will be held on March 3, 2016, during which 10 winners will have their deposit quadrupled, tripled or doubled up to GH¢300,000.00, depending on their deposits.