SES S.A. (Euronext Paris and Luxembourg Stock Exchange: SESG), a world-leading satellite operator, has increased its technical reach in the country to two million TV homes.
The results of SES Satellite Monitor study in Ghana, has revealed that SES technical reach increased by over 18 per cent TV homes in Ghana compared to 2014.
Speaking at a ceremony to announce the findings of the survey and also interact with its customers Eric Lecocq, General Manager of North, West and Central Africa, SES said the 18 per cent increment brought SES’s overall household reach in Ghana to more than 35 per cent of all TV homes in the country.
The Satellite Monitor, an annual market research study commissioned by SES and carried out by various independent institutes, has been conducted for over 20 years in Europe and has now been successfully replicated in Ghana.
Three thousand interviews were conducted for this study, the first of its kind to be carried out by a satellite operator in markets where digitisation is a key focus and a national priority.
The SES Satellite Monitor findings illustrate the important role that satellite plays in the Ghanaian TV market. Additionally, the study provides credible statistics for the market and can be used by other industry players to further understand the broadcasting industry landscape.
“We view our presence in Ghana as an investment in the national broadcast landscape through supporting local businesses in their efforts to contribute to the digital switchover process,” he said.
The research results he said showed that the African market was full of opportunities, adding that “we will continue to develop our services to support TV operators and help them grow and reach new audiences. Furthermore, the research has a huge impact on countries such as Ghana, where digitisation is a major focus”.
By Times Reporter