A memorandum of understanding (MoU) signed between the management of Samara Company Limited and Mr. Victor Kpakpo Addo Jnr requires the latter to focus on three main target groups — the Christian community; the youth, and young children to push the Sasso brand.
Another task is the brand ambassador to co-operate with the management of Samara Company Limited to ensure success.
Speaking at the event, the General Manager of Samara Company Limited, Mrs. Eunice Ankomaa Apraku, said the signing of the MoU marked a very important day in the life of the firm since its establishment eight years ago.
According to her, the organisa-tion had taken a long time in taking such a decision, and also studied carefully, the personality selected for the brand ambassadorial position.
“I have the honour to announce to you that upon a careful study of character, integrity, selflessness, a great sense of humour, and above all humility; the Sasso brand ambassador is Mr. Victor Kpakpoe Addo Jnr,” she said.
The Sasso General Manager stated that Pastor Azigizar was the best choice, owing to the fact that he had a wide range of life and entrepreneurial experiences, adding that the company would support the new brand icon to succeed in all his endeavours.
In a brief remark, Mr. Addo Jnr approved the move and said he was greatly honoured and happy to officially join the Sasso brand; and pledged his utmost support to the brand and his eagerness to work hard to promote it.
The contract will end on December 31, 2017.