Samsung Demonstrates Prowess In African Market

Mobile Phone Pix 1Samsung Electronics Company Limited has demonstrated its superiority in the African market by showcasing a range of category-defining products in home appliances, printing and mobile devices, at its African forum in Malaga, Spain.

The electronic giant spent the past 10 years designing these products especially for Africa, a continent which Samsung Africa Chief Operating Officer and Vice President George Ferreira described as “full of promise and potential”, when he officially opened the Samsung Forum 2014 for Africa last Thursday in Malaga.

The key products shown at the Forum included curved UHD TVs that round off a strong range of UHD TV sets, giving African consumers a cinematic experience shown together with the GIGA Sound System MX-HS9000.

“Through its three UHD TV series — S9, U9000 and U8500 — Samsung will offer a full line-up of UHD Smart TV models in 2014, in both curved and flat form factors, enabling consumers to choose the UHD TV that best fits their lifestyle Corrie Labuschagne,” Product and Marketing Manager for TVs at Samsung Electronics South Africa, said as he unveiled the products.

Also displayed was the new WW9000 washer which delivers pure elegant design and performance that lets users take care of household chores with more ease and speed, and a new air conditioner AR9000 engineered to deliver exceptional cooling, comfort and hygienic benefits with a striking triangular design.

For easy, on-the-go printing that combines NFC and Wi-Fi Direct technologies, Samsung unveiled its new mono laser printers and multi-function printers, the Xpress M2885 Series, as well as its series of colour laser printers and multi-function printers, the Xpress C1865 Series.

Other products lunched were Samsung’s Galaxy NotePRO and TabPRO tablets that feature a world-class display with enhanced user productivity to set a new rule for the tablet category.

The NX30 interchangeable-lens camera was also introduced. It has an advanced 20.3 MP APS-C CMOS Sensor, Tiltable Electronic Viewfinder (EVF) and exceptionally fast 1/8000 sec Shutter Speed and 9 FPS continuous shooting capability, to create high quality images with faster than ever performance.

“For us at Samsung, Africa is a very important market, which is why we have spent about decade designing products that fit her taste. We are still looking at the needs for the African consumer and will continue doing so for years to come,” Mr. Ferreira said.

He noted that technology changes and better the lives of people, which is why Samsung whose key objective is to develop products that fits the needs of consumers, continues to dominate the African market with its attractive products.

Mr. Ferreira mentioned South Africa, Ghana, Tanzania, Kenya and Nigeria as some of the markets where Samsung continues to record significant growth.

Mr. Vishwas Saxena, Business Leader, Consumer Electronics, Samsung West Africa disclosed to Times Business that Samsung is in talks with the governments of Ghana and Cote d’Ivoire to see whether it would be feasible to build Solar-powered internet schools to help address the resource challenge faced by the rural communities in the two countries.

The programme focuses on the deployment of ICT infrastructure like the Samsung Interactive Whiteboard, commonly called e-board, the multi-purpose Samsung printer and Note PCs – as well as comprehensively on infrastructure deployment, professional development of educators, content development and management, school administration and management as well as sharing best practices in the integration of ICTs in enhancing learning and teaching, in the classroom.

“In the case of Ghana, discussions are far advanced and we hope to conclude soon,” he said.

The Solar-powered Internet Schools are, currently, being piloted in South Africa, Kenya and Nigeria.

Samsung is investing in the project because it envisages explosive innovation and uptake of solar-powered electronics in Africa, thus creating commensurate workforce. From Emmanuel Amponsah, Spain

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