Samsung Brings BBM To Sub-Saharan Africa



sum pixSamsung has confirmed that BBM™, the mobile social network, is now available to Samsung smartphone users, in Sub-Saharan Africa, days ahead of the official rollout to other branded Android™ devices.

This limited time offer is available to Samsung customers until 20.00 on 24 October, 2013. “The anticipation is high. We are delighted that we are able to offer our loyal customers an advantage to download BBM. We are confident that users will enjoy the Samsung experience to which they have become accustomed to,” said George Ferreira, VP and COO of Samsung Electronics Africa.

BBM will form part of Samsung’s messaging hub as a complementary addition to the current state of messaging services that Samsung customers already enjoy, including Whatsapp, WeChat and Samsung’s propriety messaging service ChatON, which now has a global subscriber base of over 100 million users.

“We are continuously enhancing our offering to ensure our users benefit from high quality innovations and partnerships to live a connected lifestyle of communicating and sharing with friends, family and colleagues every day,” he said.

BBM offers Samsung GALAXY smartphone users an extensive range of features, including BBM chat (one to one or multi-person chat), BBM Groups that let customers invite up to 30 friends to chat together, as well as the ability to share photos and voice notes.

“We are excited to work with Samsung to launch BBM to their customers in sub-Saharan Africa,” said Andrew Bocking, Executive Vice President of BBM at BlackBerry. “Samsung customers will discover what makes BBM so popular they’ll enjoy a fast, reliable and engaging mobile messaging experience.”

BBM is now available for Samsung GALAXY Android smartphones for free from the Samsung App Store. Due to the high demand and volume, certain measures have been put in place to ensure a smooth roll-out across the Sub-Saharan African continent.

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