Publicise Made-In-Ghana Products

Rice PixThe president of the Ghana Journalists Association, Affail Monney, has challenged media practitioners to wage a strong crusade to ensure that made-in-Ghana products are well patronised.

He said the exposure of local products by the media would restore confidence and give value to made-in-Ghana products.

Speaking at the official launch of Odeneho Brown Rice in Accra, the GJA president stressed the media would do a great harm to Ghanaian entrepreneurs, if it reneged on its responsibility to highlight on the high standard and quality of local rice, and other indigenous products.

Mr. Monney also attributed the fall of the cedi and other pressures on the economy to Ghanaian addiction to foreign goods.

He said it was regrettable that the country has abundant resources to raise the living standards of the citizenry, yet poverty levels remained high in Ghana.

Mr. Monney lauded the visionary initiative of GhanaMade and other Ghanaian entrepreneurs for the fortitude and readiness to free the nation from the shackles of imported rice.

The Managing Director of GhanaMade, Comfort Aniagyei, lamented the current world order which makes Africa the largest supplier of raw materials such as gold, cocoa, and timber which are processed mainly outside the continent with the finished products imported back to Africa.

She said in situations where Africa attempted to process its raw materials, various structures and strategies were used to make it uncompetitive and cited tariffs and subsidies being disguised to avoid international protocols and sophisticated marketing tools.

Mrs. Aniagyei urged government to urgently consider expanding the policy of import substitution in industrialisation that could be applied in sectors of the economy notably food, textiles, housing, consumables in the oil and gas as well as light industrial products.

She said one quick and ready sector government could use as a catalyst for the economic growth was the rice sector, where the nation imports over US$0.5billion worth of rice annually, “a situation which threaten the livelihoods of local farmers and denies them local market for their produce”.

Mrs. Aniagyei believed numerous advantages such as the creation of sustainable jobs along the value chain up to the consumer, technology transfer, research into soil, water, crops, pest management among others could be derived, if the country applied import substitution in the rice sub-sector.

She further asked government to set up fertilizer production plants at key irrigation sites and to also ensure that available lands for agricultural purposes were not inordinately parceled out to foreign players to the detriment of local farmers.

According to Mrs. Aniagyei, courting the middle class in Ghana to venture into the industrialisation drive will certainly turn the fortunes of the agricultural sector since most nations have developed primarily because of the investment made by the middle class.

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